[Advertisement] Now let’s be honest: The most sustainable way is not to give yourself a gift. But in this special year, in which we have mastered long-distance relationships, supported the elderly and our children have mastered homeschooling, we find it hard to imagine not expressing our love and gratitude. Why is it still important to make Christmas gifts sustainable?
The challenge of our century, namely to change society and the economy so that nature can survive, has not disappeared as a result of the Corona crisis. The opposite is emerging: consumers have not lost their desire to consume and continue to do so as before. This is why it is so important to focus on sustainable Christmas gifts now. Thus, I would like to introduce you to the possibility of voluntary compensation payments.
Choose your sustainable Christmas gifts consciously and communicate your decision
Since Greta Thunberg, at the latest, we have realized that sustainability is a central value in our lives and that we must base our consumption decisions on it. This is how we “force” traditional brands to address the issue of sustainability – either in terms of their product strategy or in the form of a compensation concept.
Let me give you a very good example of a brand with a compensation concept: Nordgreen is a Danish designer watch company that combines Scandinavian design and minimalism with sustainability.
We believe the right to good health, a clean environment, and a full education are rights for all. The harsh reality, however, is that much of the world does not experience them. Motivated by our Danish values, when we founded Nordgreen, we knew we had to do our part to help to change this in every way we could. There was no excuse not to give back.
Quote taken from “The Story” of Nordgreen
The Giving back program of Nordgreen
The founders of Nordgreen want you to feel good not only about the watch you buy, but also about what the watch stands for. This is the perfect starting point for buying sustainable Christmas gifts. Based on the serial and identification number of the watch, you can decide which good cause you want Nordgreen to donate to.
You can choose between
- Health Because of Nordgreen’s partnership with Water for Good, the sustainable gift of a watch allows you to provide clean water to a person in the Central African Republic for two months.
- Education Your sustainable Christmas gift can also provide a child in India with a month of education through Nordgreen’s partnership with Pratham UK.
- Environment Or by buying a watch you contribute to the preservation of 50 square meters of rainforest in Latin America. For this purpose Nordgreen has entered a partnership with Cool Earth.
You can find more information here: Giving Back Program – Nordgreen Protects the Rain Forest.
The Scandinavian designer watch company is orienting itself towards the 17 sustainability goals. All you have to do after buying the sustainable Christmas present: choose one of the donation purposes, enter the serial number on the back of the watch and the certificate of authenticity on the Nordgreen website and send the information. You can easily explain and introduce this way of making Christmas gifts sustainable to your family and friends.
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Voluntary compensation payments are not „greenwashing“
As early as 2014, scientists have been intensively discussing the topic of “voluntary compensation payments” and examining its relevance to environmental policy. Empirical results showed unanimously that people who compensate for product purchases also tend to lead a more sustainable lifestyle in other ways. This means that compensation payments are by no means seen as a free purchase or carte blanche, but rather as an additional opportunity for climate-protecting action. Sustainable lifestyles and voluntary compensation go together very well.
What is your opinion on the topic of sustainable Christmas presents? What options do you use and can you recommend them to others? Share your thoughts and tips in the comments.